To my mind the most interesting (and most vindicating) revelation of the Google leak was the answer to the question “What is a Navboost query?”
Category: Posts
Who Should Block AI Bots?
A lot of SEOs are dismissive about this idea, but a lot of media brands see it as critical leverage in the battles to come. I tried to weigh up the merits of each argument.
User Signals as a Ranking Factor & US vs. Google
What conspiracy theories are and are not confirmed by the recent antitrust case?
The FAQ and How-to rich result rollercoaster
Google is definitely doing *something*. Not quite what they said they’d be doing, though, is it?
Zero-click features are good for SEO
A blog post expanding on parts of my MozCon 2023 and SMX Munich 2024 arguments.
SGE is not the answer
Why a half-baked AI search experience was rushed out the door — and won’t cut it for today’s searcher.
Google Bard vs. the New Bing
Something I wrote up the morning after I happened to get access to Bard and the “New Bing” at the same time.
After Google: Should SEOs Jump Ship?
Search engine dominance, and specifically Google dominance, has been the norm for this kind of journey for decades now. It’s all that many SEOs have ever known.
But what comes next?
A Different Way of Thinking About Core Updates
This is the blog post form of my SearchLove London 2022 talk.
How to Do Better, Lazier Keyword Research
This is the blog post form of my 2022 Mozcon talk.