This is the blog post form of my SearchLove London 2022 talk.
Tag: SEO
Metrics for Better Keyword Research — Whiteboard Friday
This is the Whiteboard Friday I recorded at MozCon 2022, loosely based on a section of my talk.
SL London 2022 – Algorithm Updates Method and Madness
Often individual updates seem random or arbitrary, or just reverse the fates of the previous update. But is there a general direction over time? What kind of sites have trended upwards, and was it algorithm updates that did that for them?
How to Do Better, Lazier Keyword Research
This is the blog post form of my 2022 Mozcon talk.
Mozcon 2022 Trash in, Garbage out
I think keyword research is a super common, but underrated and under-optimised SEO activity. You can also watch a recording at https://www.youtube.com/watch?v=IxaCjH6KhKU.
In Defense of Spam Score and the Concept of a Toxic Link
I think Spam Score is a highly underrated metric. I even thought that before I worked for Moz, honest!
Measuring Link Building – Whiteboard Friday
This Whiteboard Friday resembles a shortened version of my Digital PR Show talk of the same title.
SMX March 2022 – Measuring Link Building
Long form version of my link building measurement deck.
Core Web Vitals: What Next? – Whiteboard Friday
Predictions for CWV in 2022.
Links and Brand as Ranking Factors: 2021 Correlation Study
Note that I’ve chosen to call this a correlation study, not a ranking factor study!
People often complain you don’t see many of these anymore, and to be honest there’s good reason for that – the methodologies of the large scale studies of old were fairly sus. But, I still think there are interesting stories to be told.